PATHS4PAW

A pet love story might not seem like it would be very persuasive. We all know that animals aren’t just pets, but part of a family. They're also not something that is easily up for sale. So how do we turn this into an eCommerce marketing piece? The answer is in the first paragraph of the story, which is often the most compelling part of the whole post. Here, you want to show people what it's like to live with a pet.